Treating our Homeowners like our business partners has always been a core value for PV. This is why we feel a genuine responsibility to make sure we maintain a continuous improvement mindset and always strive to provide best-in-class service for them. One of the key components for that in today’s hospitality marketplace is to seek out and implement cutting edge technology and marketing.
When we started Property Valet, we launched (like many other outfits in our industry did) on only a few of the most well known channels such as Airbnb, Expedia and Booking.com. As time passed, we learned more about the benefits of some of the other listing sites, and over the past several years many boutique or specialized channels have popped up or grown substantially. In the last six years alone our channel management system has developed from three channels to now over fifty. What’s important to think about for an investment property owner is that everyone has their favorite app or website to book on. Sometimes because it's the most user friendly, sometimes for the points they collect and use, or maybe they have simply always used it and never looked for a new alternative. I myself, for example, only ever use Expedia, Airbnb or sometimes my Avion account depending on the particular circumstances surrounding my travel requirements. When you look into the actual data you may be surprised by the user numbers across the many other platforms other than just the highly publicized Airbnb. They are sort of the “Kleenex” brand example of short term rental platforms. There are many good things about Airbnb, but they are far from the only game in town and there are many positives for other channels, most notably - some have much lower fees for hosts and guests. It’s important to know that different platforms are stronger in different countries, some are stronger in different age groups and in general each platform has itself a unique variety of demographics amongst its user base.
Therefore, if you want to optimise your visibility and reach, don’t put all your eggs in one basket.
At PV, we provide ten times the exposure for our Homeowners than if they only listed on Airbnb, and the value of that cannot be overstated. When combined with our dynamic pricing software and weekly booking performance reviews of our properties, this drastically increases the percentage of both higher priced bookings further out, and last minute bookings to ensure an optimized revenue/occupancy balance.
When you work with us, you’re not just listing your property - you’re experiencing the significant benefit of unlocking exposure to a global audience of over 1 billion potential travelers through our channel management system. From household names like Airbnb, Vrbo, and Booking.com to niche subsidiary platforms tailored to specific markets, we ensure your listing is seen by the right guests, at the right time, on the right platform.
Do you have an investment property? We’d love to work with you! Send us a message to connect with us and learn more.
- PJ Slade, Chief Executive Officer
